Pay-Per-Click
Pay Per Click Advertising (PPC), also known as Pay For Performance or Search Advertising, gives advertisers the opportunity to have their adverts appear on the Search Engine results pages of certain Search Engines for specific search terms. The position of the adverts is dependant on a bidding system and the level of click th roughs. Payment is taken at a predefined rate every time someone clicks on the advert which takes them through to the advertiser's website. 
